Golden Living Blog


Leah concepted, wrote and created the blog for Golden Living and its four subsidiary companies, Aegis Therapies, AseraCare, GoldenLiving Centers and 360 Healthcare Staffing.

This included:

• All layout and design in WordPress

• Creating five comprehensive editorial calendars

• Working with multiple healthcare experts in the five companies to decide on best

categories, topics, blog dates and important trends to follow

• Sourcing photography for design, blogs

• Writing 75% of all posts (ghostwriter)

• Assigning 25% of posts to other staffers

• Posting all content with appropriate tagging, categorization and SEO

• Coordinating Facebook and Twitter support and cross-posting

• Performing Google Analytics monthly on blog to track progress

• Keeping key stakeholders updated on blog progress and analytics

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© Leah Shafer Communications 2020

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