Decades of Wheels Museum Grand Opening


Decades of Wheels is a car and motorcycle museum opening on Route 66 in Baxter Springs, KS, in October 2018. Leah Shafer was brought on board to help launch their efforts, acting as the communication manager. Work thus far and to come includes:

  • Writing all SEO-optimized copy on the website, decadesofwheels.com

  • Collaborating with graphic designer to create the site

  • Creating and coordinating social media: Facebook, Twitter, and Instagram

  • Writing and distributing press releases

  • Reaching out to local, national, and international media

  • Coordinating all communication efforts for grand opening weekend

  • Gathering analytics from website and social media to measure organic and paid efforts

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