© Leah Shafer Communications 2019-2020

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3.

Content Marketing​

 

Content marketing focuses on creating, publishing, and distributing content for specific online audiences. This can be everything from blogs and videos to white papers, email newsletters, and press releases.

 

Content marketing strives to associate a business with the value it can provide. Rather than blanketing the market widely with material you hope will appeal to some, it aims to provide quality content to people who are probably already interested in what you offer. Doesn't that sound smarter? 

How I can help

While my early career background and degree are in journalism, I've had meaningful stints in corporate marketing, advertising agencies, and marketing agencies. I've evolved from straight copywriting to content marketing in almost all its forms, including:

  • Blogging

  • Articles

  • Guest posts

  • Ghostwriting

  • White papers

  • eBooks

  • Case studies

  • Press releases

  • Video scriptwriting and production

  • E-mail newsletters

  • Website copy

  • Powerpoint presentations

  • Surveys

Want to know more about how content marketing can work for your business? Contact me below. 

Contact Me

Drop me a line and I'll get back with

you quickly, usually within 24 hours.