I'm a senior-level communication expert, with more than 15 years of experience and a long list of happy clients. I'm as comfortable writing for the boardroom as blogging about popular culture — and everything in between.
A good story is only the beginning when it comes to web writing. You have to write for the search engines, too. I marry SEO writing with just plain good writing to get measurable results.
My experience as a newspaper and magazine journalist naturally led to work as a content marketing expert at advertising and marketing agencies and in-house at large corporations. I am adept at carrying branding through all content in a consistent way and promoting brands in creative, effective ways.
Social media is so much more than "check out my ham sandwich" posts and vanity metrics, such as "likes." Done correctly, social media supports your branding, mission, and marketing goals. But you've got to know what you're doing. I do.
In journalism school at the University of Texas at Austin, they taught aspiring writers to never forget the "who, what, when, where, why, and how" of every story. But more important, we had to nail the "who cares?" angle.
My approach to writing in all its forms creates medium-appropriate, compelling copy that interests readers and captures the correct voice every time.
I have a talent for understanding my audience and creating stories that drive engagement. My greatest skill is taking a mountain of information, discerning what’s important, and turning that into something that resonates with my audience.
Drop me a line and I'll get back with
you quickly, usually within 24 hours.