Leah Shafer is a freelanc writer in Dallas, Texas

I'm a senior-level communication expert, with more than 15 years of experience and a long list of happy clients. I'm as comfortable writing for the boardroom as blogging about popular culture — and everything in between.


A good story is only the beginning when it comes to web writing. You have to write for the search engines, too. I marry SEO writing with just plain good writing to get measurable results.


My experience as a newspaper and magazine journalist naturally led to work in content marketing in agencies and in-house at large companies. I am adept at carrying branding through all content in a consistent way and promoting brands in creative, effective ways. 

Social Media

Social media is so much more than "check out my ham sandwich" posts and vanity metrics, such as "likes." Done correctly, social media supports your branding, mission, and marketing goals. But you've got to know what you're doing. I do. 

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My Approach

In journalism school at the University of Texas at Austin, they taught aspiring writers to never forget the "who, what, when, where, why, and how" of every story. But more importantly, we had to nail the "who cares?" angle. My approach to writing in all its forms creates medium-appropriate, compelling copy that interests readers and captures the correct voice every time.

About Me

I have a talent for understanding an audience and creating stories that drive engagement. My greatest skill is taking a mountain of information, discerning what’s

important, and turning

that into something

that resonates.

Leah has done excellent work for Haley Brand Aerospace Agency and impresses my clients with her attention to detail and innovative approaches to social media management, search engine optimization, and marketing.​

Gayle Haley, 

Owner, Haley Brand Aerospace Agency


Contact Me

Drop me a line and I'll get back with

you quickly, usually within 24 hours.

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