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So much of social media is “check out my ham sandwich” posts that it can be difficult to discern the bottom-line value for businesses. But it does exist. A strong social media presence goes beyond vanity metrics, like shares, pins, or retweets, to create new leads, generate website traffic, and enhance reputation and standing within a professional community.
How I can help
I offer a keen understanding of how to best use different social media channels to best deliver specific messages and achieve goals. I have experience with:
Social media audits
Tailoring one piece of information into different posts for appropriate channels
Strategic timing of posts
Social media calendars and planning
Creating channel-appropriate visuals
Creating monthly reports to show stats on social growth and performance, as well as SEO rankings
Want to find out more about how you can move beyond social media for its own sake and into a meaningful, focused strategy? Contact me below.