© Leah Shafer Communications 2019-2020

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Golden Living Blog

April 11, 2012

Leah concepted, wrote and created the blog for Golden Living and its four subsidiary companies, Aegis Therapies, AseraCare, GoldenLiving Centers and 360 Healthcare Staffing.

 

This included:

• All layout and design in WordPress

• Creating five comprehensive editorial calendars

• Working with multiple healthcare experts in the five companies to decide on best

categories, topics, blog dates and important trends to follow

• Sourcing photography for design, blogs

• Writing 75% of all posts (ghostwriter)

• Assigning 25% of posts to other staffers

• Posting all content with appropriate tagging, categorization and SEO

• Coordinating Facebook and Twitter support and cross-posting

• Performing Google Analytics monthly on blog to track progress

• Keeping key stakeholders updated on blog progress and analytics

 

 

 

 

 

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